I’m James Priolo. I was born in North Bay, Ontario, and am now residing in Toronto. I have been a professional photographer specializing in sports/fitness for over three years. In those years, I have worked for a variety of large companies including, Roots, Rosedale Club, Magnum Nutraceuticals, and F45 Training and Status Fitness. Along with photography I have worked in the film industry, working for the Toronto-based studio, Crimson Fish and onset of the award-winning film, “The Novice.” Photography so far has been a great experience filled with challenges and amazing people. I look forward to the continuing journey.
What do you like most about being a photographer?
My favorite part of being a photographer is, that every job is different. I learn new things every day, improve my skills, and get to meet amazing people.
Among your works, which one is your favorite? Why?
My favorite photo is from the Megs Pure Muscle shoot I did in 2020. I really liked the expression, the dynamic pose, and the location. The client was also really great to work with.
What separates Status from other magazines?
What separates STATUS from other magazines is the model search. The model search is an amazing experience that allows the fitness community to come together. By coming together, models are able to get their personal stories out and bring the models and creative people together creating long-lasting relationships. This allows people in both industries to reach their goals and create amazing content.
The fact that Status is both a print and online magazine (most are only online). What does that mean to you to showcase your work?
What’s so amazing about Status being both print and online is the massive outreach they have across the world. The Internet has made print so much more accessible and created a global audience.
Your favorite quotes
My favorite quote is from, “Lord of the Ring”
“So do all who live to see such times, but that is not for them to decide. All we have to decide is what to do with the time that is given to us.” (Gandalf)
I can’t express how grateful I am to have had the opportunity to work with such an amazing and talented individual. Being only my 3rd shoot, I was very nervous, but the moment I walked into James’ studio that feeling quickly disappeared. We connected right off the bat beyond photography and fitness but for our love of dogs!! James is one of the most personable people I’ve come across and truly gets to know his clients to make them feel as comfortable as possible. I am naturally a pretty shy person but an hour into the shoot and I’ve never felt more myself Infront of a camera. James could tell I was a little shy at first and would get on the set with me to show me how it’s done. James embodies a lot of qualities as a photographer, professional being one of them, as well as quirky and fun. I think my jaw dropped to the floor when I got my proofs back. I was absolutely thrilled and amazed at how the pictures turned out… and that was before any editing was done. When I received my edited pictures it awakened a part of myself I didn’t know existed. I just want to say thank you, James!! You are a gem of a person, an amazingly talented photographer, and a great dog dad! Words can’t express how excited I am for our shoot with the pups in the coming months. ~ Chelsea Lefresne
I started working with James back in 2019 and had the opportunity to work with him a few times. James has an amazing studio to shoot at which captures a wide range of looks. We also had the opportunity to shoot off location. James is a professional photographer, he is respectful, helpful, and super knowledgeable. James is very good at capturing the looks you are looking to achieve. James has amazing editing skills and makes sure you are happy with your choices. I have recommended James to all my friends in the fitness industry or those looking to further profile. I will continue to use James as my first choice!!! ~ Amanda Roganowicz
I had the pleasure of doing a fitness photoshoot with Priolo Photography at Pure Muscle for Magnum supplements. The entire experience was incredible. James is very professional and makes you feel comfortable and confident throughout your time working with him. I highly recommend Priolo Photography to anyone! ~ Megs Jones
James, where do I begin to say thank you so much for being there for me on my incredible photoshoot day with you!! Your truly outstanding artist and individual. I enjoyed meeting you very much. Your kindness and patience helped me so much and I feel very fortunate and grateful that you photographed and coached me! Also, thank you so much for taking the time to make sure that everything would be perfect. James, you made me feel like a gorgeous princess. I cannot thank you enough!! Can’t wait until we do another photoshoot again. Once you shoot with James, there will be no one else you will photograph with. ~ Mary Nicolazzo