Russ Drake


Let me start this off by saying, you are all busy and on the go. In life, we have a basic plan or framework for our day. We get up, get moving and get out the door. Most reading this are already in the fitness business or are already taking care of the biggest asset we have. (Our Body!) For most of us, it’s been a lifelong endeavour but most of us work with people daily that have a big pushback when it comes to taking care of their bodies. They push back with time or often have a work-first mentality.

Our job is to convince them of what they already know, which is that the body or health should not be the back burner item. Why would we put our biggest asset to live a great quality of life on the back burner? To us, this makes little sense, but that’s because somewhere along the way our perception was created to include the great value of taking care of the body.

Most clients either are business owners or work within a business so they value the dollar the work brings to them. Some value being a part of projects that bring joy upon visual completion. The key is they get to see it. Seeing a completed project creates inward joy. This is where the disconnect comes in where the body or one’s health is concerned.

Most don’t think about it until an issue arises. It can be a medical issue or all of a sudden one day they don’t like the way they look. Instantly all eyes are on this urgency to make a change. The problem is not that this urgency is not useful, but rather how we take this newfound urgency and get enough momentum to make this change a lasting part of our clients and friends’ lives.

The key is they get to see it. Seeing a completed project creates inward joy. This is where the disconnect comes in where the body or one’s health is concerned.

I train many business people and over the years have developed a bit of a hack. We create something they know about and tend to follow the letter. We have a business plan for the body. In this plan, we have long-term projections and short-term goals or markers much as would be a part of any business plan. Not only do we create a plan but we sign a contract. We call it the training contract but in my contracts, I also include this key element.

All contracts have a clause and this clause is as it would be in any business plan or contract two parties enter into. If they do not apply effort and make ongoing excuses, I can fire them. If they lie about food, smoking, etc when we talk I can fire them. (Contract paid in full and no refund which is a huge motivator) I use this as a business tool to be sure spots are filled and assured so as not to lose potential business but more so to be sure we are locked in on creating a “lifestyle” because I’m not interested in creating short-term results only to be lost because we did not take the time to create a “lifestyle” nor should any quality trainer wish to create an outcome that can’t be long-lasting and sustained.

Now on the flip side if they feel I am not providing them with the proper tools for change they can fire me. What this does is bind us into a true business contract. Mutual accountability not only extends one way but two ways.

It’s basically a stepped-up accountability too not only for the client but the trainer as well. People tend to take it more seriously because something is on the line.

As true professionals, our jobs as trainers are not only to provide a service but to set the clients up with habits and knowledge to carry them through their goals into a lifestyle that will better them now and later in life.

This is just a snapshot into “The Business Human Body Plan” because we are all essentially the CEO of our own bodies.

I hope my fellow fitness pros found these useful and potential clients to themselves or any other good trainer/educator understands just how important their health and lifestyle choices are. The key is to create a plan that keeps our bodies and health on par so life stays active, fun and ultimately quality driven!

Let’s get after it and as always, “Start Where You Are”

So I had an opportunity to speak with Rodney Jang in depth a month or so ago and one thing became clear. Yes, he highlights the beautiful people of the world because he runs a magazine that is based upon competition and next-level fitness.

My first thought was what does he want with me? I’m not pretty or young. Yes, I’m fit but I thought I’m a 50-year-old dude that simply puts my head down and consults, trains and educates. I don’t outwardly give off the vibe of wanting to be in the spotlight.

Now through our conversation, it started to become very clear Rodney is much more than a creator of a fantastic forum to highlight fit pretty people. He highlights people with a passion for what they do. Not only this, he wants only people in and on his magazine that are true to character and care about health as well as just looking the part. I really got the vibe he truly cares about the health and the state of health far too many people are in right now.

He wants to use the young and the young at heart and mind to educate and truly teach people how important taking care of one’s body is. My respect went up 10 fold at that moment.

Much like many people, I often paged through the magazine and sometimes marvelled at the amazing physique but seldom read the articles.

One day, it hit me that I was judging the cover and not digging to get the information. I tell you what happened and it was like a light went on inside! These people are simply younger versions of me and how often have I been judged throughout life.

How often was I called arrogant or misjudged, having had it easy or even people saying things like, “that is easy for you!” I went in and started reading the articles and was amazed at the depth of knowledge and wisdom beyond the years most if not all of his writers have. Bingo! A new perspective and I realized what I can offer.

In one word, “Consistency” I am proof that one can stay healthy and even beyond fit into 40, the 50s and I am certain long beyond. It just takes a perspective shift. It also means that 30-year-old can ask themself an honest question. What do my body, mind and health look and feel like 10 years from now?

Next up is creating a blueprint on how we will make that happen. Once we answer these questions, it’s all about actions but at the heart of these actions is a health-first mentality.

So in the following articles, I will be hoping to bring a perspective from the so-called “Old Dog” but not just a perspective and actual truth because I am living it.

Let’s get after it and, as always,

“Start Where You Are”

This is my first article with Status but I am not a stranger to the fitness world regarding many aspects that have been part of my personal growth and education throughout the years.

I won’t go into all the details about me as my BIO does a great job of letting everyone in on my background. I do know many people 40,50 plus that have been in great shape all of their life and always wondering how they can hang onto the conditioning that they have developed up to this point in life. I will tell clients and anyone that care to listen. Yes, yes you can, but we have to ask ourselves different questions than we did in the previous years. I believe we always need “Start Where We Are”!

We do not always wake up feeling the same and in fact, every day we are different humans in many ways, so let’s treat ourselves as such. We may like to schedule things out as far as our training, and I am right there with you. However, over time, I have come to understand that many factors will change how we enter each day.

How did we sleep, what did we eat, how stressful was the previous day? Much of this will impact the next day. Some days we wake up feeling like the king or queen of the jungle, so to speak, while others we wake up not at the level. Does this mean every time we feel less than on top, we miss a workout? NO, no it does not, but what it does mean is we simply ask some questions regarding our intensity for that day.

We do not always wake up feeling the same and in fact, every day we are different humans in many ways, so let’s treat ourselves as such.

If you go into the gym with the intent to do a heavy deadlift but you did not sleep well and feel a bit off your game, you can still work out simply flip the switch and perhaps go for more on the recovery side of things. Drop that intensity and work on the form or practice the art of great form. Sure, you won’t be going 100% in the way you may have planned, but you will be giving 100% in perfecting that form and function which can only help in the future.

I will get into this whole concept of “Start Where You Are” as it pertains to the beginner, mid-level and elite-level training in articles to come. This phrase can be used in so many ways to help push us forward but also in protecting us from our own ego as well.

This does not only pertain to those of us already training and fit but to those that have never entered a gym in our life. They to have a starting point and we will be addressing that in my next article with a major emphasis on general health.

This simple phrase of “Start Where You Are” has kept me personally in the best shape ever at 50 going on 51 and will be no different as time goes by. Sure, time goes by and things change but if we are willing to ask ourselves a few simple questions, we have a unique opportunity to be our best version every day based on the signals our body is sending us on that particular day.

I look forward to getting deeper into this as time goes by. As 2022 comes into focus, let’s “Start Where We Are”